In 2023, the importance of sustainability and environmental awareness in every part of your business should be at the forefront of your mind. Customers are looking for the signs of eco packaging, in all products, now more than ever. This is due to the worldwide sustainable movement against climate change, as well as the recent rise in accessibility for natural and eco-friendly products. Customers are also now conditioned to believe that eco-friendly packaging means environmentally friendly, natural and cruelty free products.
Here at The Packaging People, we provide businesses with eco-friendly packaging options, whether you’re selling edible consumables, jewellery, skin care products, giftware or something else. In this post, we outline the three reasons that customers are looking for eco-friendly packaging when shopping and how we can help your brand stand out.
- The Sustainable Movement
The movement towards sustainability is a trend built on necessity. Many are now aware of the disastrous effects of climate change and overconsumption and thus are taking steps to reduce their waste and change their shopping habits. This worldwide shift towards sustainability means that businesses across the country and internationally are under pressure to deliver. If your business does not have eco-friendly products, practices and packaging in mind, why not? Consumers are now much more likely to put your product down and pick up a more sustainable option.
- Eco-Friendly Options are More Accessible
As a result of this worldwide movement towards eco-consciousness, eco-friendly, vegan, cruelty-free and biodegradable options are much more accessible. In the eyes of the consumer, there is now no excuse to have unsustainable packaging and non-ecofriendly practices. Many ethical shoppers buy almost exclusively from sustainable companies, so the importance of being a reliable and trustworthy brand is paramount.
To compete on today’s market, therefore, your product needs to be both safe for the human body as well as safe for the environment. Packaging is a huge factor in this because it’s what the consumer sees first. A shopper is more likely to pick up your product if it is encased in one our Earth Bags, for example, rather than a plastic slip. The ‘OK to Home Compost’ symbol on our Bio Stand Up Pouches are an example of what the consumer will be looking for amongst the sea of neutral colours.
- Better for the Environment, Better for You
Whether or not the product inside is 100% sustainable and kind on the earth, the packaging it comes in will give the consumer an idea of what to expect. They may even make assumptions about your product based on the packaging. If your vegan chocolates, for example, are packaged in our Recyclable Cylinders with Bio-Liners, the consumer will automatically assume the chocolate inside is better for them than the foil-lined alternative. This illustrates the importance of your packaging: to the consumer, the packaging represents both the value of the product and the ethics of your brand.
Shop online now with The Packaging People to see what we can offer your brand when it comes to eco-friendly packaging. Feel free to contact us online today to learn more